At long last- hot summer weather! All those long dark winter months seem a far distant memory and we have got a small number of gorgeous colourful picnic sized rugs/throws. Both Summer Stripes and Lime on Lime are now discontinued by our manufacturer in NZ and we will no longer be stocking them. Take a look at our Special Offers page, act quickly and grab yourself a bargain. There are a tiny number of Single and Double sizes also available at bargain prices.
This week we will be putting together our popular Summer Offer- because wool is so effective at helping allergy sufferers, it seems a perfect time of year to make that the general theme for our next Offer. Pillows will be the focus, but small details remain to be agreed!
Sunday, May 23, 2010
Thursday, May 20, 2010
Anniversary Month, White Cloud News & life with 3 boys
May is our anniversary month- we started White Cloud in May 2005 and to celebrate we have decided to mark the beginning of our sixth year by giving away six £25 Vouchers to six customers who purchase in May. We have also enjoyed running a Wedding List for two of our customers- it has been fun to do and it is definitely something we would like to do more of in the future-
This past month has seen a lot of preparation work towards our big re-branding project. Within three months we hope to start sending all the duvets out in White Cloud boxes and all of the pillows will also have White Cloud calico presentation bags. Tying this up so that manufacturing and the departure of containers from NZ happens at the same time has been challenging and worrying!
A big photography session is now completed and a selection will be included on the bigger and better website that is currently being incubated. A new brochure will be needed by the end of this year and we will be breaking with our current sized catalogue and choosing a smaller, squarer format which will include all the new photos and include the rebranding. Wow! So much to think about and so much opportunity for things to get overlooked... In between all of this we are discussing how to best present the duvets and they will have contents labels but a fairly small, fairly simple task has become a marathon in terms of design, whether to use our Zapfino font or not and which colours to choose. In many ways the design of the outer box has been the easy bit!
In between we have our three boys all facing big exams; one at the end of his first year at Uni, the second about to do A Levels and leave school and our youngest doing some GCSE papers early. In many ways these hard working boys have had to bring themselves up over the past five years and we are immensely proud of them for managing to do this whilst their Mum and Dad have had to concentrate their time and effort on establishing a business.
This past month has seen a lot of preparation work towards our big re-branding project. Within three months we hope to start sending all the duvets out in White Cloud boxes and all of the pillows will also have White Cloud calico presentation bags. Tying this up so that manufacturing and the departure of containers from NZ happens at the same time has been challenging and worrying!
A big photography session is now completed and a selection will be included on the bigger and better website that is currently being incubated. A new brochure will be needed by the end of this year and we will be breaking with our current sized catalogue and choosing a smaller, squarer format which will include all the new photos and include the rebranding. Wow! So much to think about and so much opportunity for things to get overlooked... In between all of this we are discussing how to best present the duvets and they will have contents labels but a fairly small, fairly simple task has become a marathon in terms of design, whether to use our Zapfino font or not and which colours to choose. In many ways the design of the outer box has been the easy bit!
In between we have our three boys all facing big exams; one at the end of his first year at Uni, the second about to do A Levels and leave school and our youngest doing some GCSE papers early. In many ways these hard working boys have had to bring themselves up over the past five years and we are immensely proud of them for managing to do this whilst their Mum and Dad have had to concentrate their time and effort on establishing a business.
Sunday, May 09, 2010
The Dogs Blog
The pinnacle of celebrity status!
Bella, one of our Jack Russells, has made an appearance in Country Life- she was very flattered to be picked to appear on May 5th, perched on a pile of wool dog beds on the Notebook page. She behaved beautifully, posed perfectly and thinks of herself as the ideal ambassador for these lovely warm hand made dog beds. It was a good thing we started stockpiling Laura Ashley Raspberry Gingham when we did as it is now sadly discontinued but remains the perfect colouring for rural, muddy dogs ....
Naturally Bertie Bodger is rather miffed that he wasn't chosen to play such a starring role, but he has had his own little chance to shine recently and his portrait will soon be added to the http://www.whitecloudtrading.co.uk/ website. Hopefully this will alleviate feelings of jealousy and allow him to have his own brief moment of fame!
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